Learning From Apple
Yesterday was the release of the brand new iPhone. With 600,000 pre-orders in one day and the expectation to sell over 1 million in the first day, June 24th had all the makings of complete disaster…much like the pre-order day turned out to be for many.

Then with stories of people lined up for blocks outside Apple Stores all over the world we didn’t know what to expect. We decided we would just make a fun evening out of it and off to the Apple Store we went. After about 6 hours we left with a new phone for my wife!
As we stood in line, I noticed a few things that Apple did very well that we can all learn from.
- Learn From Mistakes – After falling flat on their faces along with AT&T, Apple had a lot of ground to make up to repair the damage that the pre-ordering debacle caused. I’m not gonna lie. Because of the madness and all the stories that we heard, I definitely lowered my expectations. I had even considered just letting the reserved iPhone 4 go and just wait until the storm had blown over. But the wife wanted it for her birthday so we went anyway. Despite the very long lines, Apple did a very good job of making up for the madness. The stores had plenty of iPhones but so many people wanted them they had to be prepared to handle it. Instead of being absolutely overrun like with the pre-orders or like Wal-Mart on Black Friday, they had a plan. They made an effort to reward those who were able to pre-order but still not forget those that couldn’t.
- Customer Care – With such a massive demand for their new products, Apple could have easily just let their customers suffer just because they could. Whether Apple really took care of their customers or not, the people still would line up around the block for the newest amazing gadget. But, Apple took care of the people. They knew what the weather would be. They knew people would be standing in line for hours on end. They knew and they acted. Apple employees walked the line all day long giving away water, popsicles, Rice Krispies Treats, granola bars and even umbrellas! They even chose healthy treats! Other specialty food stores saw this as an opportunity to try to make money, but Apple instead of selling the treats like they could have, just gave them away.
I’m sure there are plenty of times that an Apple employee hasn’t be the poster child for customer service. We all have our bad days. But the way they handled yesterday is a great example for us all to learn from. Apply it to your work. Apply it to your church. Apply it to your relationships. Good job, Apple.






